tag:blogger.com,1999:blog-6804568859484816954.post2726145242386175690..comments2012-08-15T08:23:13.343-04:00Comments on Internet Marketing Advice for Hotels: Google Adwords - a Primer for Hotelierssdestanghttp://www.blogger.com/profile/05071285361387548761noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6804568859484816954.post-34457098888041412152012-08-15T08:23:13.343-04:002012-08-15T08:23:13.343-04:00Thanks for the feedback Matt. Great article on A/B...Thanks for the feedback Matt. Great article on A/B testing. It is definitely a strength of the Adwords Platform compared to other PPC advertising platforms. sdestanghttps://www.blogger.com/profile/05071285361387548761noreply@blogger.comtag:blogger.com,1999:blog-6804568859484816954.post-69102324575095931632012-08-13T08:11:44.754-04:002012-08-13T08:11:44.754-04:00I agree great primer. I've spent the better pa...I agree great primer. I've spent the better part of the past decade learning Adwords and still feel like I'm lost some of the time. It takes patience, discipline and a solid methodology. Further, wanted to share this article I just published with some side-by-side A/B testing. In my opinion, the ability to conduct these kinds of experiments are Adwords' greatest strength: <br /><br />http://www.vacationrentalmarketingblog.com/google-adwords-testing-for-vacation-rentals/Matthttps://www.blogger.com/profile/15978445749804347401noreply@blogger.comtag:blogger.com,1999:blog-6804568859484816954.post-55839054389274192552012-01-10T08:01:46.518-05:002012-01-10T08:01:46.518-05:00Thanks for the positive feedback Ashwin. I agree t...Thanks for the positive feedback Ashwin. I agree that things are always changing and despite our in-house expertise we sometimes find ourselves behind the curve by a few weeks on a new trend. We may well end up outsourcing some of our more complex Google Adwords and PPC marketing activities at some point as our online business continues to grow.sdestanghttps://www.blogger.com/profile/05071285361387548761noreply@blogger.comtag:blogger.com,1999:blog-6804568859484816954.post-76285629321062979472012-01-09T23:12:49.761-05:002012-01-09T23:12:49.761-05:00Very well written and great information Sanovnik. ...Very well written and great information Sanovnik. My personal opinion is that Adwords as well as SEO are such complex activities that you really have to spend a lot of time on it to do it very well. Otherwise as you say, hotels end up wasting a lot of money. Not to mention that it's not something you only have to learn once, as the latest methods are constantly changing. Most hoteliers, especially in the Caribbean, are much better off outsourcing these activities. But I agree 100% with you that hotels should learn as much as they can with the time they have, so that they can keep the partner that they hire in check. The more you know, the more difficult it will be for them to charge you without delivering results.Anonymousnoreply@blogger.com